Practitioners endorse JRB move to stop roadblocks, illegal sticker sales

Practitioners in Nigeria’s mobile advertisement and allied revenue collection sector have thrown their weight behind the directive of the Joint Revenue Board (JRB) prohibiting roadblocks, illegal sticker sales and all forms of extortion on highways across the country.

The endorsement was contained in a joint communiqué issued after an emergency national consultative meeting held at the Lagos Airport Hotel, Ikeja, on April 14, 2026.

The communiqué was electronically signed by Andrew Oare, Chairman of the Coalition of Mobile Advert Practitioners, on behalf of participating organisations.

The meeting, convened by Otunba Mike Osimen Eboziegbe, brought together major professional bodies in the sector, including the Forum of Mobile Advert Practitioners of Nigeria (FORUM), the Mobile Advert Collectors Association of Nigeria (MACAN), the National Association of Branded Vehicle Operators (NABVO), the Mobile Advert Agency of Nigeria (MOAN), the EERECON Group, as well as other allied organisations.

At the end of the meeting, the coalition reaffirmed its commitment to sanitising the sector and aligning with the JRB directive, describing the body as a “union of equals” working to promote professionalism in the industry.

The practitioners maintained that mobile advertising remains a lawful and constitutionally recognised activity, citing provisions of the 1999 Constitution of the Federal Republic of Nigeria (as amended), which empower local governments to regulate outdoor advertising, alongside the laws establishing State Signage and Advertisement Agencies.

However, they raised concerns about the increasing activities of unauthorised individuals and groups who mount illegal roadblocks, harass motorists and extort money while posing as mobile advertisement enforcement agents.

According to the communiqué, such practices have damaged the reputation of the sector, endangered public safety, disrupted business activities and undermined the Federal Government’s Ease of Doing Business initiative.

To address the situation, the coalition announced the immediate suspension of all forms of highway interception by its members and affiliates for revenue collection purposes.

“The era of roadblocks and selling stickers on Nigerian highways is over,” the communiqué stated.

The group further resolved that all legitimate mobile advertisement activities would henceforth be conducted strictly through designated offices of statutory state and local government agencies, in line with harmonised regulatory frameworks.

It also warned the public to be wary of impostors, distancing itself from touts and criminal syndicates operating on highways. The coalition stressed that anyone stopping vehicles to demand payment for mobile advertisement levies should be treated as fraudulent.

Stakeholders noted that the move marks an important step toward restoring order, professionalism and public trust in Nigeria’s mobile advertisement sector.